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About Via Her
Via Her caters to the women business traveler community by providing guidance on travel, business etiquette, safety and after-work activities worldwide.
Today, the typical business woman traveler is a master at multitasking between the roles of executive, spouse, and mother. Although women comprise nearly 50% of all business travelers, they face a very different set of challenges compared to their male counterparts. How many of you have spent your evenings ordering hotel room service, or traveled internationally for business only to realize that you didn't get to experience what the city has to offer?
Via Her does not just list information you can find in any tourist guide books. Our content is entirely targeted at the busy schedules of Women Business Travelers -- from how to tour a city in a few hours, where to find unique souvenirs for the kids, or the ideal places to enjoy a glass of wine after work, Via Her is here to help.
Can't find the city you are looking for on our website? Post a message on our forum. Our interactive community will certainly help you.
FAQ
What is Via Her?
How did Via Her get started?
How do you pick the places listed on your website?
I would like to recommend a hotel, restaurant or spa for Via Her; how can I do that?
How does Via Her makes money?
I would like to advertise on your website. How can I do that?
I have subscribed to, but have not received the Via Her newsletter. What happened?
Via Her is dedicated to making business travel easier and more enjoyable for women by offering them trusted advice, guidance and opportunities to network.
40% of the business travelers in the United States are women; and the number of women business travelers worldwide is increasing. Unfortunately, the business travel industry has not addressed the needs of this growing segment. We face safety concerns that men don’t. Women travelers often complain of not being able to enjoy the city they travel to. While there are books and websites dedicated to women leisure travelers, none are focused on the differentiated needs of professional women. Rather, they are mostly travel agents offering vacation products. On the other hand, business travel periodicals and websites are published by men for men.
With experience traveling to numerous countries around the world, for leisure and for business, the women of Via Her know first hands about the challenges women encounters.
Via Her also offers consulting services for individuals planning their business trips, as well as marketing strategies for small businesses to attract women travelers.
Via Her was created in 2008 by business professionals who worked at several multi-national corporations. We lived through and observed the challenges that several highly talented female friends and colleagues experienced while on the road.
As a broad generalization, it is not unusual for men to go to a restaurant or pub by themselves for dinner and drinks after a long day of work. However, we noticed that our female friends/colleagues were not comfortable with this, and chose to order room service from their hotel rooms. One interesting thing to note is that, when polled, most women expressed an interest in going out after work; however, they aren’t comfortable going out by themselves in a city they are unfamiliar with.
This is one example of the challenges faced by women business travelers. Extensive research and interviews with Human Resources' representatives have confirmed that women often request jobs with limited travel. While family obligations (e.g., children to take care of) is certainly one reason, we observed that "avoiding the stress of business travel and feeling lonely on the road" is cited frequently. Of course, that penalizes the requestor in terms of career advancement. That's when we realized there is an opportunity to improve business travel for women.
How do you pick the places listed on your website?
Via Her's intent is not to replace traditional guide books or travel websites. Rather, our goal is to complement existing sources by providing women business travelers with targeted expert advice and recommendations.
Unlike other publications, we do not create comprehensive lists of say, ever restaurants, bars, spas, and hotels in the city. Instead, we employ local experts to sift through the all available destinations and provide to you specific recommendations on the places and news that are of interest to women business travelers; such as safety, entertainment, business culture.
I would like to recommend a hotel, restaurant or spa for Via Her; how can I do that?
Very simply, go to the Via Her contact page and send us a message describing why you feel this destination or activity is something that would be of interest to women business travelers. We promise to review all submissions, and if your recommendation meets our selective criteria, we'll be happy to list it. Please note that that Via Her DOES NOT accept any type of remuneration for listings. Its our way of ensuring your we are objective in our recommendations.
Via Her is available to our readers at no cost, and we want to keep it this way! Our revenues are generated from advertisers, preferred retailers, and commission relationships. Our writers research for articles, and links are later inserted by a producer once the content is approved. As Via Her DOES NOT accept any type of remuneration for listings, we can guarantee you that our content is objective and independent.
I would like to advertise on your website.
No problem. Please send us a message from the Contact us page and we will happy to get back to you with additional information.
I have subscribed to, but have not received any Via Her newsletter. What happened?
Via Her has taken the business decision to only distribute newsletters when we have new products or interesting articles that our subscribers will be interested in. We do not believe in simply distributing information of varying quality on periodic intervals. However, if it appears you are not receiving our newsletters, we suggest checking your e-mail spam folder, or check with your company or internet service provider. As a good practice, add our e-mail address to your e-mail address book.